Clever marketing stunt, but...

I found this today:

Clever marketing stunt - Fedexkinko

Sure, this grabs my attention. Come on, a giant bottle of white-out on the street. BUT...I don't think it's enough to make me take the next step. In this case, writing down the address or at least remembering it the next time i do shopping. Wait a minute... shopping? Shopping for office supplies. The one product category most of us are in a long term purchasing relationship with. So why should I change? Just because of a, I admit, CLEVER marketing stunt? I don't think this is gonna happen. So this is no more than a temporary amusement on the way to the office.